Better Marketing

We cut through the fluff and deliver hard-hitting insights on navigating the ever-shifting landscape of modern marketing. From the creative challenges posed by AI to the enigmatic whims of Google's algorithm, we tackle the tough questions head-on. Expect practical, no-nonsense advice on building and maintaining visibility in a crowded commercial world. Get ready to level up your marketing game.

10 posts

Better Marketing

Write and Send Open-worthy Newsletters: Beyond the Basics

Your company newsletter isn't just content—it's a tool for building lasting relationships. Learn to craft newsletters that engage, grow your subscriber list, and drive business growth.

Lumikha Teams

Aug 20, 2024 7 min read

Better Marketing

How to Craft Your Unique Selling Proposition

In digital marketing, standing out is crucial. A Unique Selling Proposition (USP) is your brand's superpower, showing what makes you unique and better than the competitors.

Lumikha Teams

Jul 24, 2024 14 min read

Work Better, Work Happier

The Power of Checklists: Boosting Productivity and Accuracy in Your Work

Discover how checklists can transform your marketing operations by breaking down complex tasks into clear, actionable steps. Improve efficiency, minimize errors, and ensure consistency.

Lumikha Teams

Jun 3, 2024 10 min read

Better Marketing

How to Write Brand Personas

Brand personas are detailed, fictional representations of ideal customers, created through market research, data analysis, and customer insights.

Lumikha Teams

May 27, 2024 9 min read

Work Better, Work Happier

Unlocking the Secrets of Digital Marketing Success with the 80/20 Rule

80/20 Rule, known as the Pareto Principle, states that 80% of outcomes come from 20% of causes. This principle can be applied to various aspects of life, including business, personal productivity, and time management.

Lumikha Teams

May 16, 2024 6 min read

Members of Search and Social Team Collaborating | Lumikha Online Branding

Better Marketing

Combining Hashtags and Keywords for Your Online Marketing Strategy

Here's where the magic happens: when your social media and SEO teams work together, they can create content that seamlessly incorporates hashtags and keywords.

Lumikha Teams

May 10, 2024 8 min read

Work Better, Work Happier

The Subtle Magic of 1% Improvement

Early days can be tough going, so shoot for incremental improvement by tackling modest benchmarks and then moving to the next objective.

Lumikha Teams

Apr 25, 2024 6 min read

Better Marketing

About Lumikha Teams

We're more than an offshore marketing agency; we're a team of innovators, craftsmen, and solution-finders who are redefining what it means to deliver quality in the digital age.

Lumikha Teams

Apr 20, 2024 3 min read

Better Marketing

The Singular Power of Virtual Marketing Services

Consumer loyalties shift faster than trends on TikTok, and being invisible is the equivalent of digital "meh".

Lumikha Teams

Apr 8, 2024 12 min read