How to Think About AI Before You Start Prompting
If you've never developed a sharp instinct for what quality looks like in your work, the tool has no way to know the difference.
5 min read
Better Marketing
We cut through the fluff and deliver hard-hitting insights on navigating the ever-shifting landscape of modern marketing. From the creative challenges posed by AI to the enigmatic whims of Google's algorithm, we tackle the tough questions head-on. Expect practical, no-nonsense advice on building and maintaining visibility in a crowded commercial world. Get ready to level up your marketing game.
15 posts
The Art of Outcomes Thinking
Local BPO legend: those "automated" tools were teams of encoders in warehouses on the old Clark Air Force Base. The users didn't care. What that tells you about how to run execution.
2 min read
What Are Frontier LLMs and Why Your Business Should Care
For businesses serious about digital marketing, they're becoming essential. Your competitors are already using them.
2 min read
Ancient Heuristics, Modern Strategy: The Shēngxiào Approach to Brand Design
Think of the Shēngxiào not as twelve animals, but as a sophisticated system of archetypes that has helped people understand character and potential for generations.
6 min read
Branding (Smart) on a Budget
Delves into cost-effective branding strategies for bootstrapped businesses: Define your USP, select digital tools, create content, and learn guerrilla marketing tactics.
10 min read
Write and Send Open-worthy Newsletters: Beyond the Basics
Your company newsletter isn't just content—it's a tool for building lasting relationships. Learn to craft newsletters that engage, grow your subscriber list, and drive business growth.
7 min read
How to Craft Your Unique Selling Proposition
In digital marketing, standing out is crucial. A Unique Selling Proposition (USP) is your brand's superpower, showing what makes you unique and better than the competitors.
14 min read
The Power of Checklists: Boosting Productivity and Accuracy in Your Work
Discover how checklists can transform your marketing operations by breaking down complex tasks into clear, actionable steps. Improve efficiency, minimize errors, and ensure consistency.
10 min read
How to Write Brand Personas
Brand personas are detailed, fictional representations of ideal customers, created through market research, data analysis, and customer insights.
9 min read