What Are Frontier LLMs and Why Your Business Should Care
For businesses serious about digital marketing, they're becoming essential. Your competitors are already using them.
2 min read
Better Marketing
We cut through the fluff and deliver hard-hitting insights on navigating the ever-shifting landscape of modern marketing. From the creative challenges posed by AI to the enigmatic whims of Google's algorithm, we tackle the tough questions head-on. Expect practical, no-nonsense advice on building and maintaining visibility in a crowded commercial world. Get ready to level up your marketing game.
13 posts
Ancient Heuristics, Modern Strategy: The Shēngxiào Approach to Brand Design
Think of the Shēngxiào not as twelve animals, but as a sophisticated system of archetypes that has helped people understand character and potential for generations.
6 min read
Branding (Smart) on a Budget
Delves into cost-effective branding strategies for bootstrapped businesses: Define your USP, select digital tools, create content, and learn guerrilla marketing tactics.
10 min read
Write and Send Open-worthy Newsletters: Beyond the Basics
Your company newsletter isn't just content—it's a tool for building lasting relationships. Learn to craft newsletters that engage, grow your subscriber list, and drive business growth.
7 min read
How to Craft Your Unique Selling Proposition
In digital marketing, standing out is crucial. A Unique Selling Proposition (USP) is your brand's superpower, showing what makes you unique and better than the competitors.
14 min read
The Power of Checklists: Boosting Productivity and Accuracy in Your Work
Discover how checklists can transform your marketing operations by breaking down complex tasks into clear, actionable steps. Improve efficiency, minimize errors, and ensure consistency.
10 min read
How to Write Brand Personas
Brand personas are detailed, fictional representations of ideal customers, created through market research, data analysis, and customer insights.
9 min read
Unlocking the Secrets of Digital Marketing Success with the 80/20 Rule
80/20 Rule, known as the Pareto Principle, states that 80% of outcomes come from 20% of causes. This principle can be applied to various aspects of life, including business, personal productivity, and time management.
6 min read
Combining Hashtags and Keywords for Your Online Marketing Strategy
Here's where the magic happens: when your social media and SEO teams work together, they can create content that seamlessly incorporates hashtags and keywords.
8 min read