Understanding at which stage most of your audience members are in the customer journey will help us prioritize our marketing efforts and allocate resources accordingly.
By identifying the types of information and content your audience seeks at each stage (awareness, consideration, decision, purchase, retention, and advocacy), we can develop targeted marketing materials that address their specific needs and concerns at the right time.
Knowing your audience's biggest challenges or pain points is crucial for crafting compelling marketing messages that showcase how your product or service can provide solutions.
