Also called click-to-talk or click-to-dial is a feature, often embedded in a website or an app, that allows a user to call directly by hitting a button, image, or text link. A clear call-to-action that calls you directly gives the user direct access to a customer or support agent without leaving the website or app.
Intuitively, we know that click-to-call’s convenience leads to better results. Inbound phone calls generally convert better for marketing sites, and, likewise, quick access to your support team leads to excellent customer satisfaction for service support sites. The data backs this up: Google reports that 70% of mobile browsers call businesses directly from a website or app on their mobile phone.