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Call to Action

February 05, 2020

A call to action directs a website user to make a specific response. The action indicated is often considered a conversion and moves the user into a sales funnel of some kind. A call to action is universal across many marketing media from websites to television commercials to magazine advertisements to Google Adwords.

Writing an active call to action uses concise command phrases with action verbs like: “call now” or “find out more.”

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